Tee Sheet Revenue Engine

Every Empty Tee Time Is Lost Revenue for Your Club.

Fill your tee sheet around the clock — capture player enquiries, gather booking details automatically, and confirm bookings faster, even when the pro shop is closed.

Once a tee time passes, the revenue is gone. The first reply wins in this game.

40%

Tee Times

Unfilled Off-Peak

£8,000+

Green Fee Revenue

Sitting in Empty Tee Times Each Week

50%+

Visitor Enquiries

Arrive After the Pro Shop Closes

< 2 min

Average Fairway

Response Time

Always on

From Enquiry to Tee Time — Automatically.

Your pro shop closes at 6pm. Booking enquiries don't.

Over 50% of tee time enquiries arrive outside office hours. Every unanswered message is a green fee walking to the club down the road.

Fairway Desk responds instantly on WhatsApp, SMS, and web chat. It checks your live tee sheet, quotes the right price, and books players in — all before your staff start their morning coffee.

22:14

Incoming WhatsApp

Pro shop closed since 6pm

Hi, have you got any availability for 2 players this Saturday morning? Around 9-10am ideally.
FD

Good evening! Yes, we have slots available this Saturday. I can see openings at:

  • 09:20 — 2 spaces
  • 09:40 — 4 spaces
  • 10:10 — 3 spaces

Would you like me to book you in? Green fees are £45pp at the weekend.

10:14 PM
Direct booking

Bookings go straight into your tee sheet — no manual entry.

FairwayDesk connects to your existing booking system — BRS Golf, Intelligent Golf, Club Systems and others.

When a visitor wants to book, Fairway checks real-time availability, confirms the slot, and places the booking straight into your tee sheet.

FairwayDesk confirms the booking and updates your tee sheet automatically.

Visitor enquires via WhatsApp

“Can I book 9:40 for 2 players?”

Fairway checks your live tee sheet

Real-time availability from BRS / iGolf / ClubSystems

Booking confirmed automatically

Tee time locked in, confirmation sent to visitor

Your brand, your voice

Every message comes from your club — not a bot.

Booking confirmations are sent from your club's email. SMS reminders come from your club's number. Visitors never see “FairwayDesk”. They see your pro shop, your brand, your tone of voice.

Fairway is trained on your club's pricing, policies and style — so every message feels like it came from your front desk.

Visitors experience your club — not another booking platform.

From:proshop@yourclub.com
To:visitor@email.com
Subject:Your tee time confirmation — Saturday 9:40am

Hi Mark,

Your tee time is confirmed for Saturday 15th March at 09:40 for 2 players on the Championship Course.

Green fees: £45pp (£90 total)

Sent from Oakwood Park Golf Club

SMS from Oakwood Park GC

Reminder: Your tee time is tomorrow at 09:40. Please arrive 15 mins early. See you on the 1st tee!

Integration layer

Plugs into the systems you already use.

No ripping out your existing setup. Fairway Desk sits on top of your current tee sheet, CRM, and comms tools — reading availability, writing bookings, and sending messages through your established channels.

One integration layer that connects everything, so your club runs on a single source of truth.

Fairway Desk

Integration Hub

BRS Golf

Tee Sheet

Intelligent Golf

Tee Sheet

Club Systems

Club Management

Lightspeed

POS

Golf Genius

Competitions

foreUP

Tee Sheet

Real-time sync — reads availability, writes bookings, sends comms

Tee Sheet Auto-Fill

Turn Empty Tee Times Into Bookings.

FairwayDesk detects gaps in your tee sheet and automatically reaches out to visitors, prospects and lapsed players who are likely to book.

Targeted WhatsApp and SMS campaigns are triggered automatically when availability opens up. Quiet Tuesday? Not anymore.

Tuesday — Gaps detected

Auto-fill active
09:00
09:10
2 spaces
09:20
4 spaces
09:30
09:40
3 spaces
09:50

Fairway sending targeted offers

Reaching out to 23 prospects who previously enquired about midweek availability

Society & group bookings

Society enquiries worth £2,000–8,000 each. Don't let them slip away.

Society organisers often reach out in the evening or at weekends — exactly when your office is closed. Fairway Desk captures every enquiry instantly, qualifies the lead, collects dates, player counts, and catering preferences.

Your events team arrives in the morning with a full brief, ready to send a quote. No missed calls, no lost revenue.

Fairway DeskActive
Hi, I'm organising a society day for 24 players in June. Do you have availability?
Welcome! I'd love to help arrange your society day.
We have several dates available in June. Our society packages start from £45pp including 18 holes, coffee on arrival, and a two-course meal.
Could you let me know your preferred date and any specific requirements?
Saturday 14th would be ideal. We'd want the full package plus buggies.
Collecting details & creating lead...
Getting started

Live in 48 hours. Filling tee times by day two.

1

Connect your systems

We integrate with your tee sheet, email, and comms channels. Takes 48 hours, not weeks.

2

Fairway learns your club

Pricing, availability rules, membership types, course conditions — trained on your knowledge base.

3

Go live across every channel

WhatsApp, SMS, email, web chat — visitors get instant responses and book directly into your tee sheet.

4

Watch your tee sheet fill up

Fairway proactively fills gaps, handles walk-up enquiries, and sends confirmations — all from your brand.

You stay in control

Built around your club's rules.

FairwayDesk follows your club's pricing, availability and booking rules automatically. Run it out-of-hours only or 24/7, and switch it off anytime.

Members keep their priority. FairwayDesk follows your tee sheet rules automatically — member windows, visitor availability, pricing and booking policies. It simply fills the gaps.

No changes to how your tee sheet works today.

Club Rules

Active

Member priority window

Members book 7 days ahead, visitors 3 days

Visitor pricing

Weekday £35pp · Weekend £45pp

Operating hours

FairwayDesk active 24/7

Max group size

4-balls only, no 5-balls

Booking confirmation

Auto-confirm & send email

Live demo

Try it yourself

Type a message below — just like a visitor would on WhatsApp — and watch Fairway respond in real time.

Fairway Desk Demo

Send a message to start the conversation

“We went from 40% empty midweek tee times to fully booked Tuesdays within the first month. Fairway handles everything — enquiries, bookings, confirmations — and visitors think they're talking to our pro shop.”

General Manager — Oakwood Park Golf Club

Pricing

Simple, transparent pricing

No per-message charges. No hidden fees. Cancel anytime.

Starter

£149/month

For a single club getting started

  • 1 club location
  • Automated WhatsApp & SMS
  • Automated tee time booking
  • Knowledge base Q&A
  • Basic analytics
  • Email support
Most Popular

Pro

£349/month

Fill every tee time, maximise revenue

  • Everything in Starter
  • Proactive gap-filling campaigns
  • Dynamic tee-time pricing
  • Society lead capture & pipeline
  • Member retention tools
  • Custom forms & workflows
  • Priority support

Operator

Custom

For multi-site operators and groups

  • Everything in Pro
  • Unlimited locations
  • Custom integrations
  • Dedicated onboarding
  • API access
  • Account manager
  • SLA guarantee

Frequently asked questions

Stop leaving revenue on the tee sheet

Book a 20-minute demo and we'll show you exactly how Fairway Desk fills your tee times — using your club's real availability.